The Underbelly Project

Deep in the belly of New York City lies a ghost town of a subway station, where the trains don't run, but street art thrives. For the past 18 months, 103 artists have been covertly sneaking into the space to create and display their work on the dank walls of the pit.

Combining street art with spelunking, The Underbelly Project is a real collection of works that exists four stories beneath the surface of the City. But good luck finding it.

Street artists Workhorse and PAC curated the underground exhibit in an abandoned subway station, but the exact location won't be released to the public, for fear of legal repercussions. (If caught trespassing on or defacing MTA property, they could be arrested and fined.)

Serial Cut Studio

These images are from Serial Cut Studio and I find their work inspiring because it is imaginative and original in concept. Not to mention the images are high quality and excellent. They have many well known brand clients and work for a large scope of industries. Also not all their work is digital. they play about with other methods and mediums/materials

My Question Thus Far

"Does choosing a digital advertising strategy for promoting a creative campaign always equal innovative marketing success compared to the traditional mediums?"